Empowering Student Interns to Create Engaging Social Media Content
Elizabeth Ann Moon, Marketing and Digital Content Specialist at Stony Brook University's Career Center
This session will share how to structure an intern team focused on content development and tips for organizing a big picture marketing and communications plan for you to bring back to your institution. Learn how to transform your social media pages from a basic promotional tool to comprehensive branding channels that tell your career center’s story and scale your educational efforts. Building a team of interns and empowering them to create content that highlights your office while engaging students is a key strategy to improving your social media presence. You will also provide students access to an amazing on campus experiential opportunity. They will develop their technical skills, such as graphic design, video editing, and writing, in addition to important career competencies such as communication, teamwork, and leadership.
ABOUT THE AU3CP SUMMER SERIES
After the success of our 2020 Best Practice Coffee Series and as we continue to navigate the impacts of COVID-19 on our annual conference, we have developed our 2021 Summer Series. These short presentations will focus on a range of topics and offer everything from tutorials to lessons learned and best practices. Find more information and register for individual sessions on the events page sign up for the whole series here.
Not yet a member of AU3CP? We are also offering a "Full Series + Membership" bundle for $75 - that's a $25 discount on the usual membership cost! Membership gets you discounted registration (webinars, conference), access to a member-only networking forum, and more. Questions? Email Cate Marshall at email@example.com
Note: The summer series will be held via Zoom. The link will be included in the registration confirmation email and in a reminder email sent 2 days before the event.