Design thinking is a creative way to solve problems. Used by the most successful business leaders, this innovative framework is now being integrated across higher education. Career Center marketing and communications professionals can use this creative problem-solving framework for overcoming campaign, strategy, or content creation challenges they face now and the future. This webinar will introduce the design thinking framework and proper mindsets for success, and how design thinking can help them navigate their complex marketing challenges.
This interactive webinar will help attendees: (a) explore elements of design thinking as a way to creatively problem solve, (b) discuss design thinking activities to encourage creative problem solving, and (c) consider how to begin utilizing elements of design thinking in your campus marketing and communications campaigns.
Joseph Catrino is the Executive Director of Student Success & Career Development and First-Year Seminar Instructor at Trinity College (Hartford, CT). Joseph (Joe) leads a team of highly dedicated professionals within the Center for Student Success & Career Development, who represent the offices of Career Development, International Students and Scholars, and Student Success. Joe’s expertise includes his focus on life design and design thinking work, in which he encourages individuals to be innovative in their ability to problem-solve, especially as it relates to planning and executing personal and professional life goals. Through his teaching and knowledge of the “design thinking” framework, Joe has been instrumental in transforming the way students think and problem-solve their career goals. Joe has over 18 years of experience in higher education, in various capacities including admissions, enrollment, marketing, and career development, at institutions such as Quinnipiac University, Yale University, and the University of Hartford. Since Joe joined Trinity in 2015, he has strategically collaborated with colleagues across campus to identify and implement creative and forward-thinking programs and initiatives that address evolving employment and education trends, such as connecting the liberal arts to real-world success, and fully supporting the College’s mission. Joe serves as an agent of change and continues to represent Trinity in a progressive way by sharing his passion for design thinking, personal branding, and preparing students for the future of work, through both his presenting at various conferences across the U.S. as well as teaching first-year seminar courses. Joe holds an MBA from Quinnipiac University, an MA in communication from the University of Hartford, and a BA in history and communications/public relations from Marist College.
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Note: This session will be held via Zoom. The link will be included in the registration confirmation email and in a reminder email sent 2 days before the event.